The collapse of visitor numbers amid the pandemic offers cities a new opportunity to rethink their business model.
Barely a year ago the graffiti on the walls of Barcelona read Tourists Go Home.
Now that they have gone, the city – along with others that are heavily dependent on the tourist trade – fears an economic meltdown. And is hastily drawing up plans to lure visitors back while placating tourist-weary residents.
Trade associations predict at least 15% of businesses and one in four restaurants in Barcelona city centre will close permanently as a result of coronavirus.
The outlook is similarly grim in other urban tourist destinations, with tens of thousands of jobs at risk.
The post How coronavirus is reshaping Europe’s tourism hotspots was published on Coworkaholic.