The collapse of visitor numbers amid the pandemic offers cities a new opportunity to rethink their business model.

Barely a year ago the graffiti on the walls of Barcelona read Tourists Go Home.

Now that they have gone, the city – along with others that are heavily dependent on the tourist trade – fears an economic meltdown. And is hastily drawing up plans to lure visitors back while placating tourist-weary residents.

Trade associations predict at least 15% of businesses and one in four restaurants in Barcelona city centre will close permanently as a result of coronavirus.

The outlook is similarly grim in other urban tourist destinations, with tens of thousands of jobs at risk.

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The post How coronavirus is reshaping Europe’s tourism hotspots was published on Coworkaholic.

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